Who are these people? Shelley SB

In the quest to understand the 'ominous threat of television' that many parenting groups would have me believe lingers over our children, I had to first find out what TV really means to young people. This first essay offered a glimpse into just how influential (not negative) TV is in the lives of Gen Y. As a Gen Y Gen X fringe dweller I am interested to see what all the fuss is about... SB

Here is an interesting statistical portrayal of media use in families from The Australian Communications and Media Authority. Conducted in 2007 (fours years may seem like a life time in terms of technological development and media use), the findings offer an interesting insight into the role of the media in the lives of young people.

Interesting take on TV and Teens- from a marketing perspective "The Merchants of Cool" WATCH ONLINE